V2 Specialization Types: Marketing & Communications

Businesses turn to innovative digital technologies to help solve some of their biggest marketing challenges. Deloitte Digital’s marketing transformation and technology professionals help our clients adapt to emerging opportunities by developing clear technology road maps and help CMOs and other leaders choose impactful marketing technologies and automation platforms. We also help them advance by driving measurable value from their data, analytics, creative and content. Our focus is on making campaign components more efficient through automated processes such as customer segmentation, customer data integration and campaign management. This helps clients reach and respond to more targeted audiences and personalize experiences at pivotal points of the customer journey. With our agnostic approach to technology selection, our teams work with industry-leading providers to identify and customize solutions that are able to meet client-specific needs.

In today’s attention economy, some of the best marketing campaigns stand out because they break through the noise and build authentic connections with consumers. At Deloitte, our marketing and strategic planning professionals know how to capture and hold consumer attention, whether it’s for our clients or to advance the Deloitte brand. We work collaboratively with our creative and account teams to lead strategic development and execution of marketing campaigns and events by bringing together creative talents, technology solutions and business insights. Our work runs the gamut—from planning major events and sponsorships to overseeing digital content development to managing the overall marketing calendar and customized assessment metrics.

Fueled by new technologies and cultural appreciation for aesthetics, this is an exciting time for visual thinkers. Our graphic design professionals create powerful visual experiences and campaigns across video, animation, motion design and more, deploying standard design suite tools alongside the latest in GenAI. We help tell stories and solve challenges in visual ways and work directly on Deloitte’s own high-impact business development materials, including presentations, proposals, large-scale exhibits and videos.

Digital technologies have become the transformative storytelling tool of this era, with the power to generate, engage, connect and entertain—and by doing so, also drive positive outcomes for our clients and ourselves. At Deloitte, our digital experience professionals are responsible for strategy, design, engineering and implementation of omnichannel digital experiences across web, mobile, augmented and virtual reality, voice, gesture, Internet of Things (IoT), and video. We continually ask ourselves: How can we innovate better, more consistent immersive experiences that deepen relationships between businesses and the people connected to those businesses, from customers to business relationships to employees? By creating powerful digital experiences we can help reimagine how profits are made, how lasting bonds are formed, how work gets done, how businesses have impact.

More and more, organizations use stories to communicate with their audiences in fresh and relevant ways. Our communications and PR professionals are storytellers at heart who work collaboratively to develop innovative strategies and apply emerging technologies to craft compelling messaging. The results? Content that helps Deloitte drive positive change, advance measurable outcomes, and instill a strong sense of purpose and community—for audiences both within our organization and outside of it. We work in a wide range of media: from social media content, video scripts, podcasts, website copy and webinars to in-depth research reports, blog articles, presentations, press releases, emails and speaking engagements.

At Deloitte Digital’s full-service creative agency, we believe in the power of surprise for building brands that are culturally resonant and personally relevant to customers. We leverage data, insights, AI, predictive analytics and our understanding of the marketplace to tell brand stories in creative, meaningful ways. We work across all media for a wide array of consumer and B2B brands at the leading edge of innovation and business purpose. Whether it’s translating a business strategy into messaging that’s meaningful to a target audience or shaping how our clients bring their innovative products to market, we apply creativity and multidisciplinary business know-how to help our clients realize their ambitions.

We see digital commerce as much more than online business transactions. Rather, we believe the full value of digital commerce comes from taking a holistic view of the customer experience, which includes broad engagement, marketing strategy and content, AI and analytics, website and mobile personalization, and integrations into core operations. Our digital commerce professionals are passionate about this rapidly evolving juncture between digital innovation and marketing. We work closely with both business-to-business and business-to-consumer brands to help them design and implement effective and efficient systems for digital commerce and content management.

Our professionals work with Deloitte’s leaders to illuminate opportunities for elevating brand presence and further establish credibility in the marketplace. Our eminence activities help differentiate Deloitte as a “thought leader.” We identify venues in which our business leaders can share their views and insights on emerging trends, issues and challenges. These include written articles or publications for media and industry websites or trade journals; speaking engagements for conferences or podcasts, or interviews with the media; and industry association leadership roles on boards of directors or committees.

Based on your interest and experience, here are other Deloitte careers to consider.

Building and sustaining rapport is second nature to Deloitte’s account managers. We work to make sure our clients receive consistently great service, quality and value by helping build and execute client service strategies and by overseeing all operations and marketing activities. We work closely with account leaders and teams to connect the dots between Deloitte’s marketing and eminence capabilities and the unique needs of each of our clients. We also collaborate with internal teams and other client teams to learn and share new approaches within Deloitte.